Blog: What is AI and how does it work?
Artificial Intelligence- also referred to as just AI, is a modern day computer technology where computer is capable of automatically performing rather, mimicking in such a way that it appears to have used human intelligence. In other words, it is basically computer working in spheres where human intelligence is required.
To a large extent, this technology has slowly slipped into our personal lives and users have accepted it with open arms. There’s AI in several areas of our lives today, such as- Google search, Voice search mechanisms like Siri, Alexa, Hound, Cortana, etc. Various industries and sectors have benefitted enormously from AI based digital marketing. Smart phones are a classic example of AI triggered algorithms.
How AI works-
AI takes support from Machine Learning (ML) in order to perform the way human intelligence does. Computer is made to learn to respond in a certain way to pre-decided actions fed in its system. Algorithms and historical data are the two main things used to create a propensity model in order to make predictions like the way Chatbots do. This is however a common marketing function AI performs. The scope is immensely vast as it lessens human physical dependency on any task. That is to say that when computing serves are more than just a machine and helps humans in doing their work for them, people can focus on several other important things at the same time.
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