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Blog: Using Artificial Intelligence to improve behaviours


Using Artificial Intelligence to improve behaviours

What if you could use Artificial Intelligence to understand and predict how people could respond to nudges to make them act in a more socially and environmentally way?

Well now it is possible and at Misha Analytica we are working on some great use cases.

With the vast quantities of data (Big Data as a term is passé) available it is possible to understand how people respond (just as importantly don’t respond) to messages based on their personality, preferences and interests.

Behavioural campaigns have often lacked the success (and evidence) to shift people to more sustainable ways.

With the aid of Artificial Intelligence (AI) models it is now possible to understand if users can be nudged positively to make less damaging and healthier decisions:

  • Use less energy ⚡️
  • Recycle ♻️ more
  • Eat less meat 🐄
  • Drive less 🚘

David Brown runs MishaAnalytica.com a consultancy using AI and data science to solve some of the biggest problems facing the planet.

Source: Artificial Intelligence on Medium

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