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  /  Project   /  Blog: The Repercussion of Artifical Intelligence & Big Data on Loksabha Election 2019 India

Blog: The Repercussion of Artifical Intelligence & Big Data on Loksabha Election 2019 India


The 2019 Indian general election is currently being held in seven phases from 11 April to 19 May 2019 to constitute the 17th Lok Sabha.

Considering all other parameters as constant eg the scale, the parties, people, the election of 2019 will be all together ball game when you view it from the perspective of the digital field. Artificial Intelligence, Big Data is the magic sauce which will dent or bulge the results for the respective parties contesting the election.

The word “Artificial Intelligence”,” Big-Data” has a magic sound to it, doesn’t it? I mean it is indeed magic when you see the number of lives is being affected in so many ways when programs are evolving, enhancing, learning without human intervention all by itself.

Artificial Intelligence is taking a leap of faith and recently, Google’s DeepMind algorithm taught itself how to win 49 Atari games

Now that you have the idea of its capabilities, you just can’t stop visualizing about what it brings to the future, endless possibility of touching thousands of sectors.

As every coin has two sides AI, Big Data has a dark side which is endless as the positive one. Saying that let us talk about the effects of it on ongoing Indian election.

Today algorithms are so advanced that they know your likes, dislikes, your favorite food, place, your thoughts better than your family, friend or probably better than you. This personal collection of data is then being processed to present you with recommendations that fit so well that the result seems as if they were our own, even though they are actually not our decisions. The more collection of such data they have the less likely our choices are to be free and predetermined by these algorithms.

From being the platform to connect to people, social media like facebook, twitter, Instagram, Whatsapp have become a platform to offer such recommendations thereby manipulating the consumers in an implicit manner. And National Parties such as BJP, Congress are very well aware of this process. And they harness this to every extent of it.

Earlier elections were fought by karyakartas(volunteers) of the respective parties at ground level. And now in 2019 the same karyakartas are fighting on the platform to generate the content which they want you to see thereby trying to manipulate your decision. In fact, major parties of India have a dedicated IT Cell for this very purpose. The number of people they able to manipulate is directly proportional to their doing well in the elections. And knowingly or unknowingly we are all falling for it.

The First page of Google receives 90% of all clicks, knowing that search algorithms and recommendation systems can be influenced. Companies can bid on certain combinations of words to gain more favorable results. As a result, an outcome can be influenced by showing the positive news of a given candidate on the first page and negative news on the second page of Google which is hard to detect.

The human race is downgraded to mere receivers of command, who would automatically respond to stimuli. Our thinkings have been poisoned by this digital masters.

Has our thinking, our freedom been hacked? Maybe or maybe not. Where do we go from here? Well, there are many solutions to control this outburst of digital prisons of thoughts, views or opinions. For now, we should structure the process of personal information floating in the digital space.

There should also be a right to get a copy of the personal data collected about us. It should be regulated by law that this information must be automatically sent, in a standardized format, to a personal data store, through which individuals could manage the use of their data. To ensure greater privacy and to prevent discrimination, the unauthorized use of data would have to be punishable by law. Individuals would then be able to decide who can use their information, for what purpose and for how long. Well, we can start at least from here.

Source: Artificial Intelligence on Medium

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