Blog: Startup Playbook: Dealing with Competition
Knowing how to outpace competition is a difficult yet essential part of entrepreneurship. For a new startup, larger competing companies may have more resources, more employees, or more brand recognition. Yet there are strategies small product teams can employ to effectively take on competition. Matt Schlicht, CEO of Octane AI, has developed a methodology that has worked for his team, the cornerstone of which is focusing on a vertical.
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Show notes
Matt Schlicht, CEO of Octane AI (2:22)
Octane AI is an e-commerce chatbot that enables Shopify merchants to communicate directly with their customers through Facebook messenger
Phil’s video about dealing with competition
Chatbots Magazine is an online publication that has helped establish Octane AI as a voice in the chatbot space
Ecommerce Magazine is another publication that gives Octane AI an opportunity to be at the forefront of e-commerce conversations
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