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  /  Project   /  Blog: Messagepoint Adds AI-powered Content Intelligence to Its Leading Customer Communications Management Platform – Associated Press

Blog: Messagepoint Adds AI-powered Content Intelligence to Its Leading Customer Communications Management Platform – Associated Press

Press release content from Business Wire. The AP news staff was not involved in its creation.

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TORONTO–(BUSINESS WIRE)–May 6, 2019–Messagepoint Inc. unveiled today the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), an artificial intelligence and machine learning-powered capability within its award-winning cloud-based Customer Communications Management (CCM) platform. MARCIE enables organizations to intelligently migrate, optimize, author and manage the complex content that is the foundation of customer communications. These new capabilities make it easier for enterprises in highly regulated industries to manage their content, but even more importantly, MARCIE drives consistency, brand alignment and compliance across all customer communication channels.

The new AI-powered engine is leveraged when migrating legacy content into the Messagepoint platform, when cleaning up existing content libraries and also continuously through new assisted authoring capabilities. MARCIE’s analytics initially focus on the identification of:

  • Compliance with brand standards across all communications and channels
  • Reading comprehension levels of every message using Flesch and Flesch-Kincaid scoring
  • Message-level sentiment to evoke feelings and emotions that positively impact the customer experience
  • Opportunities to consolidate duplicate and similar content for greater content re-use and efficiency

“Enterprises are scrutinizing every dimension of their communications for the potential to enhance the customer experience,” said Steve Biancaniello, CEO of Messagepoint. “Having a centralized, AI-powered platform that solves some of the biggest problems companies face around managing legacy content and creating consistent, compelling omni-channel customer experiences is a true game-changer.”

MARCIE will be generally available as part of the Messagepoint CCM platform in summer 2019.

About Messagepoint

Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Our customers rely on our award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit Messagepoint Inc.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190506005068/en/

CONTACT: Joe Scolaro

Senior Account Executive

Sterling Kilgore

630-964-8500 x224

jscolaro@sterlingkilgore.com

KEYWORD: UNITED KINGDOM UNITED STATES EUROPE NORTH AMERICA CANADA ILLINOIS

INDUSTRY KEYWORD: SOCCER TECHNOLOGY DATA MANAGEMENT INTERNET SOFTWARE TELECOMMUNICATIONS SMALL BUSINESS SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION PROFESSIONAL SERVICES HUMAN RESOURCES OTHER PROFESSIONAL SERVICES RETAIL COMMUNICATIONS MARKETING OTHER COMMUNICATIONS SPECIALTY OTHER RETAIL SPORTS

SOURCE: Messagepoint

Copyright Business Wire 2019.

PUB: 05/06/2019 09:30 AM/DISC: 05/06/2019 09:30 AM

http://bit.ly/2DTfZdW

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