Blog: How to give your customers what they want… Every. Single. Time?
Apple’s wild success with their beautifully designed products over the last 30 years was based on the idea that the business needed to know what the customer wanted even before the customer did. This model worked to build one of the biggest brands in the world and one of the most valuable. In fact, customer experience focused companies significantly outperformed the S&P 500 over the past 10 years.
Technology advances make it so that we no longer have to rely on assumed intentions of our customers. In fact, companies like Amazon and Google have been the biggest value creators in tech history because they have harnessed data and machine learning technology to make predictions about what their customers want way better than their competition. They have hired the smartest mathematicians and machine learning engineers to build models to deliver predictive insights about what they think their customers probably want so they can recommend products and services their customers are likely to buy.
Customer obsession is the new table stakes, so businesses must voraciously study and analyze their customer’s behavior. We know it is impossible to talk to all customers every second of every day to find out what they are thinking and what they want, but customers already give us plenty of signals about their needs. By harnessing machine learning techniques and analyzing this data, businesses can keep up with the Silicon Valley giants to deliver the experiences that their customers want.
At Obviously AI, we help businesses intercept customers before they churn, deliver hyper-personalized marketing campaigns based on attributes that are most likely to influence a customer’s buying decisions, and create experiences that will drive extended customer retention.