ProjectBlog: How AI Transforms Web Development

Blog: How AI Transforms Web Development

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Artificial intelligence is no longer a thing of sci-fi books and movies. Nowadays, this cutting-edge technology is widely used in software development, helping organizations become smarter and serve their customers better.

In this blog post, we will try to sort things out and explain what artificial intelligence is and how it’s changing web development. We will also outline AI’s main pros and cons to help you decide if it is a high time to consider building an AI-powered solution for your business.

What is artificial intelligence?

Simply put, AI is a branch of computer science that is aimed at creating machines and programs that can carry out tasks which would require the application of intelligence if performed by humans. Artificial intelligence can manifest itself in numerous different ways but its most famous subset having the greatest number of practical implementation is machine learning.

The main idea behind machine learning is to create a program that can do the following:

  • receive and analyze a huge amount of data (e.g. millions of pictures depicting ice creams and apples)
  • build an algorithm that allows machines to perform a specific task (e.g. recognize ice creams and apples on pictures)
  • independently tweak the algorithm based on a success/failure criterion (e.g. make changes to the algorithm if the ice cream was confused with an apple on some pictures)

As a result, machine learning enables such things as speech recognition, image recognition, natural language processing, advanced analytics, accurate classifications and predictions, etc. Hence, if properly implemented in web applications and sites, it can bring many benefits for both businesses and their customers.

Artificial intelligence in web applications and websites

The number of problems that machines can solve just like humans is growing exponentially. And although the future potential of artificial intelligence is more than promising, let’s better focus on the most common applications of AI in web development which we can observe today.

AI chatbots

AI chatbots have become an extremely popular solution for customer service. Unlike ordinary chatbots that can recognize only a rather limited number of phrases, web-based intelligent chatbots are able to interact with customers in a much more efficient manner. Powered by natural language processing technology, they can answer customers’ queries almost like real agents do as well as provide real-time assistance.

On top of that, AI chatbots can take a proactive approach and start a conversation with website visitors based on their behavior. For example, they can send customers personalized recommendations of products, coupons, links to video tutorials, etc. Another essential benefit of AI chatbots is that they are able to perform typical transactions like bookings and payments without human intervention.


Personalization has become a new standard for most modern industries and artificial intelligence is a technology that made it possible. AI algorithms implemented in a website or a web app enable segmentation of target audiences based on various data characterizing them. For instance, this may be a browsing history, previous purchases, likes, time when a person typically takes specific actions, and so on.

As a result, businesses get an opportunity to tailor their marketing activities and content to the preferences of each customer. And this is not limited just to personalized recommendations and ads shown to a website visitor. AI also allows for automatic creation of hyper-personalized emails, delivery of messages exactly at a time when such information is the most relevant to a specific customer, accurate predictions of customers’ behavior, etc.

Smart search

Smart search is a broad term that covers all types of searches powered by artificial intelligence. In particular, it includes:

  • voice search
  • visual search
  • advanced text search

The main purpose of an AI-based search is to help customers find the desired product or necessary information quickly and effortlessly.

For instance, an intelligent text search is able to learn from every performed search and, thus, can find a required item even if a user made a spelling mistake or used very broad wording. So let’s say a customer wants to buy a laptop for programming. In such a case, a smart search will likely deliver the right results also for such queries as “programming laptop”, “programmer computer”, “a computer developer can use for coding”, and “lаptop for programming”.

How AI impacts a web development process

The benefits AI brings to business are quite obvious. It can boost capabilities of a particular web application, improve customer experience, facilitate an effective allocation of marketing resources, and improve many other business operations. In addition, there are some AI-based solutions that make coding, testing and creating web design faster and easier for developers.

However, the implementation of AI algorithms in websites also has its downsides. Specifically, it takes more time since the process becomes more complex than traditional web development. It also often requires an upgrade of the whole IT infrastructure. And this usually leads to the need for engagement of highly experienced tech specialists and rethinking of the way a business operates in general.


AI is a revolutionary technology that opens numerous opportunities for modern businesses. Yet, the adoption of AI requires a more comprehensive approach to web development that often includes a deep preliminary analysis. That’s why if you want to introduce this technology into your business activity, the first thing you need to do is find skillful developers with the relevant expertise.

Exoft has a reputation for delivering top-notch web development services. In particular, we are recognized as a Top Website Design Company on DesignRush. So our team can examine your company’s workflow, provide you with professional advice, and build a custom web solution that fits your business best.

Ready to innovate your business? Contact us!

Source: Artificial Intelligence on Medium

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