Blog: Evergage Wins in 2019 American Business Awards® for Improving Personalization with Artificial Intelligence – PRNewswire
SOMERVILLE, Mass., May 10, 2019 /PRNewswire/ – Evergage, The 1-to-1 Platform company, today announced it is a Stevie® Award winner in The 17th Annual American Business Awards – honored for applying industry-leading artificial intelligence (AI) to drive 1-to-1 digital engagement. Evergage Decisions™, Evergage’s new AI-powered personalization module, received gold – the highest-level award – in the “Best New Product: Marketing Solution” category.
This is the fifth year in a row that Evergage has been a Stevie Award winner and the fourth consecutive year that the company has brought home the gold.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S. – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The program received more than 3,800 nominations this year.
Launched last October, Evergage Decisions uses machine learning – a subset of AI – to deliver optimally selected experiences at the 1-to-1 level. Processing and acting on vast stores of data, Evergage Decisions enables companies to automatically deliver the most relevant content, offer, promotion or complete experience to each website visitor, application user or email recipient, in less time than the blink of an eye. And with the module’s flagship algorithm, Contextual Bandit, companies can blend what’s best for the customer with what’s best for their business – balancing an individual visitor’s likelihood of engaging with each available offer or asset with the business value of that item for the company.
Evergage Decisions taps into Evergage’s deep behavioral tracking and customer data platform (CDP) to determine up-to-the-moment information on each visitor’s interests and intent. Effective with both first-time and frequent visitors, its machine-learning algorithms are always getting smarter to continuously optimize experiences. The module also factors ‘promotion-fatigue’ into experience delivery – taking into account how often someone has seen a promotion without acting on it, and learning the right time to show that person something new.
Feedback from The 2019 American Business Awards judges includes:
- “Impressed by Evergage’s advanced machine learning and measurable results.”
- “Wowzer. Definitely leading the charge. AI is the future of marketing.”
- “To compete in this era of tech boom, such innovations are commendable.”
- “Contextual Bandit is very compelling.”
- “Being able to factor in promotion-fatigue is very useful.”
- “Slick technology.”
- “Outstanding job of driving home the benefits.”
- “This is a really cool concept.”
Andy Zimmerman, chief marketing officer at Evergage, said: “To be maximally effective, personalization needs to be really engaging and helpful – in the moment and at the individual level. With AI and machine learning, companies of all sizes can act on their data and deliver 1-to-1 personalization at scale. Evergage is proud to be leading the charge, and we’re honored to be recognized again in the Stevie Awards for our innovative and effective approach, and for helping our customers increase loyalty, conversions and sales.”
Evergage captures in-depth behavioral data and combines it with customer information from other systems to deliver real-time personalization to billions of people worldwide. With its personalization and CDP technologies, Evergage powers maximally relevant, individualized experiences across websites, email, web and mobile apps, onsite search, online ads, social media, call centers and in stores/branches. For more information, please see www.evergage.com.
Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage’s powerful and flexible cloud-based platform delivers personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Carhartt, Citrix, Endurance International Group, Lenovo, Publishers Clearing House and Zumiez. Evergage is a five-time winner in the Stevie American Business Awards, four-time winner in the Golden Bridge Awards, three-time winner in the Best in Biz Awards, and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at email@example.com or 1-888-310-0589.