Blog: Creating For the Digital Collector
In the physical reality, each artist had to decide what medium they’ll be using, canvas, paper, thickness, charcoal, pastel, oils, marble, installation, etc. They decided how the collectors or audiences would view the piece
In the digital age, we have no control how the participants will view the art piece. Phone, television, laptop, how large the scree size is, should the piece be animated, should it be still? will the person be holding the phone vertically, will these pieces translate into AR/VR world? Should I plan for every possibility and make one piece my entire life to fit every single possible circumstance? The answer is yes you crazy person…. seriously though, no, do not do that…
Other factors to look into:
File size. Do I have the highest fidelity and export this image of a dog licking a cat at 6,369 GB in order to capture the fidelity of the lick? Or should I export this pixel at 1kB in order to make the file size part of the art participation?
…. that was web 2.0 . . .
Now with 3.0. We get paid for our pieces?!?!?!?!
What to do now.
Okay sorry got to far ahead of myself.
More tools to choose from. But lets get back to the topic of choice, how do the collectors view our art and now share.
Andy Varhol’s best friend Basketcaseauit once said, 99.99% of art is saying hello, how you say hello, and to whom you say hello to whom.
So to that extent, If you simply create with the “intention” and having the knowledge in creating for many different aspects, that will go a long way.
I happen to be one of those firm believers that each art piece that has been created has a specific mathmatical equation with the buyers currently available and which will be available. (sorry, I cannot share this equation, it’s proprietry :( :( :( .
Okay but yeah.
Maybe create where the market is? Currently it’s mostly mobile first. BUT. It’s so much easier to create on a bigger screen with all the details.
Or writing. We live in a 2 word world. MAYBE 3. But I can write so much more on a laptop.
Create where your patrons are and the possibility where your patrons may come from.
Are your patrons the ones that are mobile and only use a phone? are your patrons homebodied and like to stay in? Whats their age? should we make print outs? Should I find new patrons if I make a new style or like a new style?
Okay sorry, back to the topic.
The collectors view point.
From my experience:
- currently, everyone is on their phone, they’ll share a piece with their friends firstly on the phone.
- soon, augmented reality, is coming fast, begin thinking about how one of your pieces may look to a collector in an AR wild…
As artists these days we don’t have the convenience of simply creating. We must also understand the platform of which our creations will be dissected in.