Blog: Client vs Customer
How we finally settled the big debate.
About 2 months ago, the team at inFeedo assembled for our mid-quarter checkpoint. Among the many questions raised, one that didn’t see immediate resolution was whether we should be calling the organizations we serve ‘clients’ or ‘customers’.
So we thought, and thought, and thought (read: procrastinated) some more…
We Scoured the Internet to Find Meaning
Then We Looked Inwards
The Answer Was Right Under Our Noses
Whether we realised it then or not, we had over time made this decision already.
Much like how we envision HRBPs to transition from a transactional to a consultative partner, internally as a company, we envision the same for ourselves.
To Drive the Point Home, We Looked At Our Industry Peers
And We Concluded…
And We Resolved To…