Blog

Blog: Brain-Computer Interface High Tech Marketing MBA Presentation Script


Go to the profile of Alan Pleat

Brain-Computer Interface High Tech Marketing MBA Presentation Script

Introduction:

Hello, this is my team consisting of myself, Alan Pleat, Leona Snell, and Shotaro Mori. We are here today to speak to you all about a neurotechnology phenomenon that is uniquely positioned to change how we interact with the world around us. This technology will change how we communicate with ourselves, computers, the internet, our fellow man, etc. This technology is the brain-computer interface. Simply, brain computer interface technology strives to connect our human brains directly with the world wide web. While you are on your laptop computer, think about your processing power with regard to the content you are consuming on that screen.

Let me start this presentation with a thought-provoking question: Over the course of this class, we have learned about artificial intelligence as it relates to many different disciplines. Who here is afraid of Artificial intelligence and how it will change the world humans live in?

Interesting points, great insights. These are all fair assertions. The reality of the matter is that artificial intelligence is already incredibly powerful and autonomous. Tesla automobiles now possess the requisite AI computing power to drive autonomously. These Teslas are primarily being manufactured by artificially intelligent machines that perform tasks at a speed and efficiency outside the realm of human capabilities. Specialized human jobs are increasingly being taken over by AI. The reality is that artificial intelligence could inevitably make humans obsolete and subservient to its very commands. Regardless of whether the AI in the future is benevolent or malignant, AI will serve to improve the functionalities of the world, not necessarily the functionalities of human beings in the world. In order to not become the modern equivalent of the common mouse or household pet, we as humans must augment our abilities to become on par with the continued rapid acceleration of artificial intelligence. This is the mission statement of our presentation and BCI technology as a whole.

Cyborgs:

Our almost constant access to smartphones, laptops, tablets, and the world wide web in general make us already essentially cyborgs. We have access to an essentially unlimited source of information in the form of articles, online encyclopedias, social media videos, movies, photos, etc. at our fingertips. The only problem is that the processing power and bandwidth capabilities of this interface is very slow and ineffective. Our mission is to greatly increase the information processing power of this interface.

Now I will hand the presentation off to Leona to discuss some of the core neuroscience principles that relate to the brain computer interface:

Leona provides Neuroscience anatomy information as it relates to BCI technology.

Applications:

Now let’s discuss some of the main applications of the brain computer interface that will change how human beings interact with the world as we know it.

Within the realm of healthcare, the brain-computer interface is currently being used to help individuals suffering from debilitating neurodegenerative ailments such as Alzheimer’s/Dementia, strokes, Parkinson’s, etc. With regard to stroke recovery, the brain-computer interface is currently being used non-invasively for patient therapy during stroke recovery. The non-invasive brain computer interface helps patients reestablish neural synapses between the brain and the individual’s vital body parts so that they can regenerate their pre-stroke body functionalities. I watched a video showing a scientific experiment in which a man tried to pick up a tennis ball at the start of his BCI therapy several weeks after his stroke. His arms were shaking, and he clearly did not have full control of his muscles and body parts. He was unable to grip the ball in his palm and raise it. A few months into this non-invasive BCI therapy, the man was successfully able to grasp the ball and raise it in the air. This was a major milestone for him and shows the tremendous potential of the BCI technology for stroke patients. This BCI technology helped the man hold hands with his wife again and hug his children. It helped regenerate the vital neural synapses between his brain and limbs to make his functional efforts successful.

The BCI technology can also be used to establish strong neural connectivity between the mind, body, and bionic limbs. This will enable bionic limbs to be more connected, have a greater range of motion, and be overall more useful for paraplegic and quadriplegic individuals.

The BCI can also be used to improve cognitive behavioral therapy treatment by increasing the ability of therapists to access the brain functionality and range of human emotion experienced by the patient. The BCI will enable therapists to experience greater levels of patient empathy and understanding. The BCI will facilitate the process of identifying and diagnosing damaging brain thought-processes and conditions. This will involve brain-to-brain interfacing, telepathy, which will be a leap after invasive BCI technology.

With regard to education, the brain-computer interface will greatly change the way we learn. We will essentially be able to learn languages within seconds. Our ability to learn foreign languages will greatly be enhanced by the technology. We will be able to have direct and pretty much instantaneous access to vocabulary, grammar, slang, etc. We will be able to converse freely with people in languages we never thought possible. Similarly, we will be able to learn the syntax for computer languages like Tableau almost instantaneously. STEM education will be more accessible than ever for human beings, which will increase the income potential and skillset of people dramatically. MBA students will be able to learn the structure of the CAPM financial model almost instantaneously, freeing up class time for applications and analysis.

Within the context of gaming, the brain computer interface will radically change the way humans interface with video games. BCI gaming will eliminate the need for complex and non-intuitive gaming controllers that will make video games more accessible to less experienced gamers. This will also radically increase the extent of in game expression and complex decision-making. Also, decisions will be able to be made remotely, while not in front of gaming screens. Additionally, when paired with virtual reality this will create the most immersive, real-life gaming experience man has ever experienced outside of the realms of his dreams.

Invasive BCI technology will also change military combat. The US military has been investing heavily in brain-computer interface technology for decades. Just like how Neo from the Matrix learned Kung Fu within seconds when connected to the brain computer interface in the famous movie, soldiers will be able to be uploaded with combat training skills in combat disciplines they have never even been exposed to. Terrain maps will be able to be visualized by soldiers and real-time communications and commands will be able to take place between soldiers and commanders within the confines of battle. Moreover, this will drastically change the course of cyberwarfare and espionage. Nations at war will attempt to seize control of the minds of opposing soldiers and even civilians. Brain hacking will become a concern in addition to computer hacking. More will be at stake.

Key Players:

Here is a matrix that evaluates the progression of key players in the BCI industry with regard to computer engineering advancement and neuroscience advancement. You will notice that we indicated that Neuralink is leading the pack according to our estimates. This is Elon Musk’s venture in the field. He spends roughly 2% of his time with this company but he has been hiring leaders in the field. His company is in a position to create a symbiosis with his other high-tech companies including SpaceX, Tesla, the Boring Company, etc. Elon was also involved with the Open AI benevolent AI initiative until he had to terminate his involvement in this because of conflicts of interest with Tesla. There are many players in this field trying to develop this technology for a multitude of different applications.

Marketing Strategy:

As a group we have spent a substantial amount of time considering how invasive Brain Computer Interface technology should be marketed. We believe that there are three important stakeholder groups that will be significant in progressing the research and development of this technology. Large biotechnology, computer & internet connectivity companies like Qualcomm, Apple, and Cisco will need to collaborate with top neuroscience researchers and neurosurgeons at research institutions such as UCSD and the National Institute of Health in developing the invasive Brain Computer Interface. High Technology marketers like ourselves will need to pitch the importance and potential of this technology to US government grant organizations to secure more funding for these research and development efforts. In order to be successful, companies like Neuralink must position themselves as the synergy between these high technology computer/internet companies and the neuroscience community. We need companies like Neuralink to serve as a meeting of the minds between these two worlds.

Conclusions (Quote):

We would like to engage your imagination with this metaphorical quote. We hope that this quote will inspire your creativity and guide your questions. Elon Musk asserted back in 2016 at a code conference that “currently… human internet processing is like a tiny straw of information flow between your biological self and your digital self. We need to make this tiny straw like a giant river, a huge, high-bandwidth interface.” Elon is suggesting that we are low processing power cyborgs that are able to absorb internet content at a low throughput rate. We need to dramatically increase this processing power and data storage capacity in order to augment our abilities and compete with artificial intelligence. The BCI will do this at some point in the future.

Thank you. Now we will open the floor to questions and discussion…

Source: Artificial Intelligence on Medium

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top