Blog: Adidas deploys AI to help shoppers complete their look
Adidas collaborated with Findmine, a specialized company in IA platforms.
The objective of the brand was to develop its cross-selling strategy and web-traffic performance.
By focusing its technology on the online function “style suggestion”, customers can browse the Adidas website and benefit from a customized offer based on their various searches (style, product category, colors).
As a machine learning process, the Findmine technology learns from the shopper and explores all possible suggestions, as close as possible to the consumer’s expectations.