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ProjectBlog: Adidas deploys AI to help shoppers complete their look

Blog: Adidas deploys AI to help shoppers complete their look


Adidas collaborated with Findmine, a specialized company in IA platforms.

The objective of the brand was to develop its cross-selling strategy and web-traffic performance.

By focusing its technology on the online function “style suggestion”, customers can browse the Adidas website and benefit from a customized offer based on their various searches (style, product category, colors).

As a machine learning process, the Findmine technology learns from the shopper and explores all possible suggestions, as close as possible to the consumer’s expectations.

Simon Duroy

Source

Source: Artificial Intelligence on Medium

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